At GSI Outdoors, we define innovation not through the use of some new ‘unobtanium’ material, nor through the monumental elevation of a never-imagined widget. No, we define innovation through the creation of unique, imaginative and fun products which reassert the values which we hold so dear. We take great pride in our ability to create new and exciting items from products which others believed could not be improved or which they believed were not worth the effort. We know that this kind of authentic innovation can only come from one place- our customers.
GSI Outdoors is a small, privately-held, family company. We have no obligation to an anonymous group of shareholders, a corporate board or anyone but our customers, our reps and each other. It is this freedom which so epitomizes the outdoors and grants us the flexibility to be more responsive to the needs of our customers who love the backcountry as much as we do.
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